3D renderings for real estate are a powerful marketing tool that can ensure your property promotion is effective. Whether you’re trying to presell a property that has yet to be built or you’re showcasing a variety of existing houses, photorealistic renderings can help you sell the space to potential buyers. Wondering exactly how renderings can transform your marketing efforts? Explore these top benefits of 3D marketing images for real estate agents.
1. Make an Impact
You may have used photography in the past to help you sell a house, but 3D renders can offer you much more than a regular picture. In addition to making it easier to sell in the digital world, you can manipulate your rendered images to show a property in its best conditions. No more worrying about cloudy skies ruining the lighting or dry weather killing the grass in your photos. A 3D real estate rendering shows a property at its peak and helps potential buyers imagine what they can do with interior and exterior spaces.
2. Show Multiple Design Options
Since every client has different design preferences, having several versions of the decor could make a big difference to your 3D marketing. Everything from rugs, appliances, and fixtures to exterior lighting, landscaping, and patio furniture could work to convince a buyer that this is the perfect house for them.
It can also help you showcase different properties that have many similarities — like those in gated communities or townhouse developments. Showcasing all the potential amenities, including pools, fitness centers, playgrounds, and guard stations through real estate renderings can save you a ton of time and still depict the quality of life within the neighborhood.
3. Display Luxury Features
While showing the big details in a house can be important, you shouldn’t forget about the luxury features which really persuade buyers that a property is the right fit for them. Using real estate renderings to highlight granite countertops, marble floors, high-end fixtures, exterior ornamentation, and even solar panels will draw extra attention to the reason behind a particularly high priced home.
It’s also a great way to show the surrounding area in all its glory. Is this home situated on a lake or in the mountains? Is there a gorgeous view of the ocean from the dining room? Including a visual tour with all these extra aspects vividly displays what it would be like to live there.
4. Cut Down On Staging Costs
Whether you’re looking to sell an apartment in Chicago’s Wicker Park or a suburban home in sunny Los Angeles, staging companies often charge huge fees to bring in and arrange furniture rentals for staging. You’re also probably paying a professional photographer to take pictures of each room at the best angles, with the best lighting. With real estate renderings, all of this work is a thing of the past. You can recreate the space digitally and furnish it in the exact style and look you think your clients would love.
You can also go the extra mile and create digital video walkthroughs of each home to provide online tours. These types of tours are perfect for people with mobility issues or showing houses while still following quarantine regulations.
5. Pre-Sell Unbuilt Properties
Sometimes, you’re tasked with selling a property that doesn’t actually have a house on it yet. Instead of an empty lot, you can show potential buyers what the space would look like with an actual building on it. This is especially important if an architecture firm has already been contracted to build a house on the land. Use their plans to create a rendering for potential buyers to explore.
A real estate rendering will mitigate any surprises because the buyers can see exactly what the end result will be. These renderings can also include materials, layout plans, and other specifications to give buyers a comprehensive overview of what to expect.
3D Renderings with Arktek3D
At Arktek3D, we have years of experience working with real estate agents, developers, and interior designers to help them sell clients on a particular building or space redesign. Reach out to us today to learn how we can amplify your 3D marketing with our renderings.